TORONTO, April 1 /CNW/ - Canadian
extroverts eager to make their mark
with a set of customized, personalized
tires will have to settle for vanity
license plates for now, admitted Dunlop
Tires, the architects of a successful
April Fool's Day hoax.
Earlier today, Dunlop Tires announced
the rollout of a new line of tires
called Dunlop Ident-a-Treds, which
consumers could allegedly order customized
with their initials, favourite logo
or symbol. According to the announcement,
a breakthrough at Dunlop's research
and development lab in Serit Polnud,
NWT allowed the company to manufacture
new, ultra malleable and highly adhesive
tires by combining sticky sap from
Canadian maple trees with traditional
rubber compounds. Serit Polnud is
Dunlop Tires, spelled backwards.
"At Dunlop Tires, we're serious
about making great tires, but we're
alsoserious about having fun,"
said Ian McIntosh, General Manager,
Advertising &Marketing Service,
Dunlop Tires (Canada). "While
Dunlop Ident-a-Tred's may be a hoax,
our sense of humour is 100% honest
- and we're glad to say the sameabout
the many Canadians who called to inquire.
This is a nation that loves to laugh."
Throughout the day, Dunlop Tires received
inquiries at a toll-free line set
up for the hoax. The calls, many of
which were in response to news coverage
of the hoax, comprised a mixture of
serious and suspicious inquiries.
In keeping with the tradition of April
Fools Day, the hoax is being revealed
to all callers on the same day.